{"id":7747,"date":"2026-04-02T11:33:29","date_gmt":"2026-04-02T09:33:29","guid":{"rendered":"https:\/\/image-de-marques-44.com\/blog\/?page_id=7747"},"modified":"2026-04-02T11:33:29","modified_gmt":"2026-04-02T09:33:29","slug":"lexique","status":"publish","type":"page","link":"https:\/\/image-de-marques-44.com\/blog\/lexique\/","title":{"rendered":"Lexique"},"content":{"rendered":"<h3 data-section-id=\"2p0fv2\" data-start=\"611\" data-end=\"635\">Lexique du site<\/h3>\n<ul data-start=\"637\" data-end=\"1426\">\n<li data-section-id=\"1314mxn\" data-start=\"637\" data-end=\"704\"><strong data-start=\"639\" data-end=\"658\">Image de marque<\/strong> : perception d\u2019une entreprise par le public<\/li>\n<li data-section-id=\"156m20y\" data-start=\"705\" data-end=\"795\"><strong data-start=\"707\" data-end=\"728\">Identit\u00e9 visuelle<\/strong> : ensemble des \u00e9l\u00e9ments graphiques (logo, couleurs, typographie)<\/li>\n<li data-section-id=\"1h4vq52\" data-start=\"796\" data-end=\"867\"><strong data-start=\"798\" data-end=\"810\">Branding<\/strong> : strat\u00e9gie de construction et de gestion d\u2019une marque<\/li>\n<li data-section-id=\"1mxwh7i\" data-start=\"868\" data-end=\"928\"><strong data-start=\"870\" data-end=\"878\">Logo<\/strong> : symbole graphique repr\u00e9sentant une entreprise<\/li>\n<li data-section-id=\"1bgfas1\" data-start=\"929\" data-end=\"1022\"><strong data-start=\"931\" data-end=\"951\">Charte graphique<\/strong> : document d\u00e9finissant les r\u00e8gles d\u2019utilisation des \u00e9l\u00e9ments visuels<\/li>\n<li data-section-id=\"5aucp6\" data-start=\"1023\" data-end=\"1109\"><strong data-start=\"1025\" data-end=\"1051\">Communication visuelle<\/strong> : transmission d\u2019un message par des supports graphiques<\/li>\n<li data-section-id=\"4nsx1o\" data-start=\"1110\" data-end=\"1177\"><strong data-start=\"1112\" data-end=\"1130\">Positionnement<\/strong> : place occup\u00e9e par une marque sur le march\u00e9<\/li>\n<li data-section-id=\"ui8tiu\" data-start=\"1178\" data-end=\"1272\"><strong data-start=\"1180\" data-end=\"1210\">Strat\u00e9gie de communication<\/strong> : plan d\u2019actions pour atteindre des objectifs de visibilit\u00e9<\/li>\n<li data-section-id=\"18m42ip\" data-start=\"1273\" data-end=\"1341\"><strong data-start=\"1275\" data-end=\"1288\">Notori\u00e9t\u00e9<\/strong> : degr\u00e9 de connaissance d\u2019une marque par le public<\/li>\n<li data-section-id=\"1gqjggn\" data-start=\"1342\" data-end=\"1426\"><strong data-start=\"1344\" data-end=\"1366\">Coh\u00e9rence visuelle<\/strong> : harmonie entre les diff\u00e9rents supports de communication<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"manual_indexmenow":false,"indexmenow_id_project":0,"footnotes":""},"class_list":["post-7747","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lexique<\/title>\n<meta name=\"description\" content=\"Lexique du site Image de marque : perception d\u2019une entreprise par le public Identit\u00e9 visuelle : ensemble des \u00e9l\u00e9ments graphiques (logo, couleurs,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/image-de-marques-44.com\/blog\/lexique\/\" \/>\n<meta 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